Defining the Audience For Your Health Care Online Marketing Campaigns
Many health care organizations make a simple, but costly, mistake with their health care online marketing campaigns — failing to define a target audience. It’s just as important to define your audience with an online campaign as it is with print or direct mail marketing. Online advertising that attempts to reach everyone is a costly way to produce little results.Luckily, there is an easy fix. With just a little planning, your health care organization can build incredibly successful marketing campaigns online by first simply determining the exact people you want to reach. This article looks at ways to zone in on a defined target audience to increase the success of your next campaign.Geographical LocationAre you a chiropractor in Seattle? Then marketing your chiropractic clinic to someone in Miami is a waste of your valuable resources. The first step to defining your audience is determining whether geographical location matters. For example, location does matter for our Seattle chiropractor, but would geographically targeting an audience be important for a pharmaceutical company promoting a new diabetes medication? Probably not. Determine whether geographical location matters to your specific situation before creating your online health care marketing campaigns.Visualize Your AudienceTake a moment to get a mental picture of your audience. By visualizing them, you make them real instead of just being scribbled notes on a notepad. An easy way to picture your ideal audience is to look at your past and current customers, considering who you enjoyed or benefited from working with most. Once you have a good mental picture, start making a list of their characteristics.Establish Problems, Needs, And WantsWhat are the problems, needs, and wants of your target audience? Knowing these three things can help you refine your ideal target audience. For example, if you’re a hospital emergency room, your target audience is people in dire need of fast, expert medical attention, so considering this information when deciding where and how to advertise can lead to achieving the best results. Make a list of the top ten problems, needs, and wants of your target audience and where they actively look to resolve them.Consider DemographicsConsider the demographics of your audience, including age, gender, marital status, education, job, income, family size, lifestyle, and interests. This offers another great way to zone in with your health care marketing campaigns. For example, your target could be 25 to 35 year old couples with small children and tight budgets or affluent seniors age 65 and older that enjoy an active lifestyle.Take A Look At Your OfferingsOnce you have really narrowed down your target audience, look at your offerings before creating your health care online marketing campaigns. Can you modify your services or products to better suit your audience? Would additional features be helpful to your audience? Address how you can make your offerings better for your target audience to best attract their attention.Now that you have your target audience and you’ve really refined your health care offerings, you’re in a great position to launch health care online marketing campaigns that effectively build your brand and increase your ROI and customer base.
Home Health Care: For Your Convenience
If you have ever heard of home health care, you probably realized that it could potentially be the best and most convenient option for you when it is time to take care of a parent or other adult who can no longer completely take care of himself or herself. This is something that happens to all of us at some point.Home health care goes by many other names as well. These include domiciliary care, social care, in-home care, and formal care. These are all essentially the same things, and in the following it a few paragraphs we look through what all of that specifically means when it comes to services.Home health care specifically deals with licensed professionals. These are licensed health care specialists who have gone through all of the regulated training sessions in order to be put on a list of people that can practice medicine. This is an important distinction because there are other types of care that do not require this license.Included in this short list of licensed healthcare professionals who can provide home health care are licensed nurses, social workers who have medical experience, physical therapists who have been through regulated courses, and dietitians. These people all have medical experience thus fit in this specific category that you are concerned with right now.This is in direct opposition to non-medical or custodial care. These are the type of people who come in and take care of the elderly more or for a social reason than a medical one. They are not licensed to do things with medication or specific medical devices, and so they have fee different function they perform at your home should you choose to hire them.There is the matter of why you would choose home health care in the first place. Mostly because, there is going to be a time when you have to either send someone to a nursing home or hospital. If this is not something you are interested in quite yet, home healthcare is a responsible alternative where everyone gets what they need.The cost of home health care is quite variable. Sometimes it could be quite a bit more expensive than the hospital or nursing home visit, while on the other hand, the money that you save from sending someone in your home may be to your financial advantage in the end.Home health care is definitely something you should consider for your family or loved ones, or something that they should consider for you if you are getting on in years. It will probably become more popular in the coming years as people are more interested in keeping their family around, rather than sending them away.
Easy Weight Loss – Top 3 Mental Tricks For Dropping Weight Fast
Is there really such a thing as easy weight loss? Weight loss is a billion dollar industry and shows no signs of slowing down as people cram more and more into an already overextended day. There is no time for healthy eating and as a result, people grab a bite at their favorite fast food restaurants. This unhealthy habit, along with increasingly sedentary lifestyles, leads to expanding waist lines. So naturally, people look for an easy way to shed the weight.Most people finding losing weight and keeping it off extremely difficult. Yet, weight loss can be easy if you develop the right mindset. However, you should first examine your true motivations for wanting to shed weight. Is your desire to lose weight about you or is it about pleasing someone else? If it is for someone else’s benefit, then you have lost the battle before you have even begun. Having a healthy attitude towards losing weight is essential in helping you reach your target weight loss goals.This may seem overly simple, but the biggest obstacle to overcome in losing weight is a self defeating mindset. If you do not have a positive attitude going into your weight loss journey, you have failed even before you begin. So it is imperative to keep a positive outlook on the process even when you experience setbacks or perceived failures. In order to reach you weight loss goals, you need to focus on the end result, rather than those minor obstacles along the way.Easy Weight Loss Tip #1 – Believe It to Achieve ItOne of the main reasons that people have such a difficult time losing weight is because is because they do not REALLY believe that they can lose weight in the first place. It has been scientifically proven that a person’s beliefs shape his or her world. So if you want to lose the weight and keep it off for good, the first step is developing the mental mindset that coincides with your weight loss goals.Do not let the negativity of others deter you. And if you find yourself faltering, immediately counter those negative thoughts with positive ones. It may be difficult in the beginning, but once you learn to master your thinking about weight loss, you will find that it is easier to achieve and maintain your goals even when there are setbacks.Easy Weight Loss Tip #2 – Deal in RealityOkay, so you have mastered the art of actually thinking about your weight loss in a positive sense. Now, the next issue that most people must to grips with is that their initial weight loss may be highly unrealistic. The truth is that you need to be realistic about your weight loss goals.It is not realistic to expect to drop 20 pounds in one week. On average, you should expect to lose one to two pounds per week. That may not seem like much, but over the course of a year, you will have lost 56 to 106 pounds. Not that is a goal worth achieving! Set reasonable goals for yourself and the weight will disappear, revealing the slim ‘you’ that you were meant to be.Easy Weight Loss Tip #3 – View Yourself as a Thinner PersonOne of the top mental tricks with anything, including weight loss, is visualizing the end result. You must see yourself the way you want to be (thinner), not the way that you are now (overweight). How you view yourself is directly related to your personal identity. If you have a negative personal identity (such as viewing yourself as an overweight person who will always be overweight), then one of the first things you must overcome is this self defeating view of yourself. It may take time and it may seem silly at first, but the sooner you begin to see yourself as thinner, the sooner it will become a mental reality for you, enabling you to shed those excess pounds more easily.What most people do not realize is that the right mental attitude is essential when you are trying to lose weight. So before you even begin to attempt to lose weight, you should assess your weight loss mentality first. If you realize that your attitude is overwhelmingly negative, then beginning with the basic metal strategies revealed here should be your first priority. Adjusting your weight loss mentality to a positive mindset will help make reaching your goal weight much easier.
What are anti-ligature blinds?
Anti-ligature blinds are becoming increasingly popular in a range of different settings. The way these blinds differ from traditional blinds is that they are designed to prevent suicide by hanging.
Initially, uptake for this type of blind was largely restricted to high-risk environments such as psychiatric hospitals and prisons, where suicide is common. In mental health environments and detention centres, suicide via hanging is common and preventative measures must be implemented. A huge range of objects could be used to create a ligature point, meaning anti-ligature systems are highly important.
Over the years, anti-ligature blinds have been supplied to hospitals, schools, student accommodation and even hotels.
How do they work?
There are a range of different systems on the market, but the most reliable could well be the magnetic anti-ligature system. YewdaleKestrel® products utilise load release magnets which separate when a downward force is exerted on the product. This means that the product falls to the ground safely and prevents suicide via hanging.
The magnetic systems used in Yewdale’s products are highly reliable because magnets don’t lose their strength for hundreds of years, guaranteeing a lifetime of lifesaving functionality.
Anti-ligature blinds usually have a magnetic connection point above the blind’s barrel. The blind is easy to reconnect to the magnetic bracket after it has fallen to the floor.
If you are considering an anti-ligature blind, Yewdale is a highly recommended company. Based in the UK, Yewdale produce a wide range of anti-ligature products, commercial blinds, and healthcare products including hospital cubicle tracks and medical curtains.
Yewdale produce other anti-ligature products too including a soft, lightweight en-suite door and other accessories such as soap dispensers, toilet roll holder, shelves and artwork. You can see the full range on the website using the link below.
Complete weight loss strategy
For those who want to lose weight
Research on the causes of obesity, knowledge about weight loss, and various diets for weight loss are updated every year. However, with the update of knowledge and the release of diet pills one after another, the obesity rate continues to rise every year, and there is no sign of wanting to decline. I used to be very, very fat, and I am also a person who is prone to obesity.
So I understand the voices of fat people, I really want to lose weight, but I tried many ways to lose weight at that time without success.
I have tried the common boiled meals on the market, eating less and moving more, but it was not until I tried other diets that I managed to lose weight. After I lost weight, I began to study the essence and method of losing weight, and wrote him in this weight loss strategy article, hoping to help you.
A few key myths about losing weight
The weight loss myth of eating less and moving more
The phrase “eat less and move more” is actually true, but most people do it wrong. Many people think that they should eat less of everything, so they limit their calories to a very low level, and it feels a bit like eating an ultra-low-calorie fairy meal. Then, for the hyperactive part, the first thing that everyone thinks of is aerobic exercise such as running, cycling, etc., but in fact, this is a very short-term and easy way to regain weight, mainly because eating too little is an easy way to lose weight. The reason for the loss of muscle mass, coupled with the fact that aerobic training is not helpful for muscle mass growth, causes the metabolism to drop too much.
Maybe you can lose 5 kilograms in this way, but if your metabolism declines, you will easily regain the weight. And it’s all the fat that gets back up, not the muscle you lose that makes you look fatter than before. This is what we call the yo-yo effect, lose weight, get fat back, get fatter than before, lose weight, get back on Fat, get fatter than before.
Stop taking diet pills and meal replacements
At this time, you may start to seek other ways, eat weight loss meal replacements, taking diet pills, and so on. But believe me, most diet pills will inevitably hurt the body, especially the gastrointestinal tract. You may actually lose weight in the moment, but when your gastrointestinal tract is damaged, you will be fatter than before.
The key to understanding how to lose weight
You must have thought, why some people will not gain weight no matter what they eat, while some people will gain a kilogram the next day after eating a little bread? What is the cause of obesity? This is not a simple answer that can be solved!
You can see the link to the picture below, mainly talking about the influencing factors of obesity, which are very, very complicated.
Image source: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/296290/obesity-map-full-hi-res.pdf
In the middle of this picture is the heat balance
So we can know that calorie balance is very important
But this article doesn’t keep preaching that calorie balance is the key to losing weight like other sites
If you don’t know what calorie balance is, you can probably imagine that our body has calorie consumption (exercise, thermogenesis, basal metabolism), and calorie intake (eating).
When calorie consumption exceeds calorie intake, the weight will drop, so the truth of weight loss is to eat less and move more, very simple. In the short term, it is really possible to simply achieve weight loss by eating less and moving more, but simplicity is not simple, because the operation of the body is very complicated. Many people think that they can control their calorie consumption, that they can achieve a lot of calorie expenditure by running all the time, and that eating fairy meals (low-calorie meals) can reduce calorie intake and then easily lose it.
However, according to research, 90% of people who use calorie control, eat less and move more to lose weight will fail or regain the weight.
Because eating less and moving more for too long, metabolism will easily drop, hormones will easily become imbalanced, and muscle mass will easily be lost. Even if you lose 10 kilograms, you will easily regain weight.
When losing weight, the body is like a factory
For me, the key to long-term weight loss and maintaining good posture is the environment in the body, such as hormones, the level of inflammation in the body, and the gastrointestinal system.
Think of the body as a factory
-Your hormones are the managers and workers of factory operations
-Inflamed condition is how good factory machinery and hardware are
-Calorie intake is wages for factories as well as fuel
If the manager of this factory is an idiot, or if the hardware in your factory is completely rotten, then no matter how it works, it will create a pile of waste. Just as our hormones are already out of balance and the level of inflammation in the body is very high, no matter how much you eat, if you don’t solve the existing problems, it will easily accumulate into fat. It may be easier to understand with a few examples.
Hormones vs Weight Loss
This study looked at the effects of sleep and weight loss
Research source: https://www.ncbi.nlm.nih.gov/pubmed/20921542
Both groups of humans were calorie-restricted, but one group slept 5.5 hours a night and the other 8.5 hours. Both groups lost weight, but the group that slept less lost 55 percent less body fat and 65 percent more muscle mass than the group that slept more. It is equivalent to losing weight, but most of the loss is muscle mass, which reduces metabolism and makes it easy to regain weight later.
There is such a big difference mainly because poor sleep has a negative impact. The imbalance of the secretion of these things will easily increase fat and reduce muscle.
This next study looks at the effect of insulin sensitivity on body composition!
Research source: https://www.ncbi.nlm.nih.gov/pubmed/19471290
Basically, many chronic metabolic diseases, obesity, and poor muscle-building effects are closely related to low insulin sensitivity. Insulin is an anti-catabolic hormone whose main function is to store nutrients in cells. For example, after heavy training, our muscles will be more sensitive to insulin, and the nutrients we eat will be more easily absorbed into the muscles. When insulin sensitivity is low, the nutrients we eat are more likely to be stored as fat rather than absorbed into muscles.
We can simply say that the nutrients in the food eaten by people who are insulin insensitive are more likely to be stored as fat, and the relative fat mass will be much higher than the muscle mass.
To put it simply, the key to losing weight is actually to improve hormones, improve inflammation in the body, and add an appropriate calorie deficit. It is not difficult to achieve a calorie deficit. What is more difficult is how to choose the type of food that suits your body to improve hormones and achieve a long-term good body.
If you only pursue short-term weight loss and rely on a lot of calorie deficits to achieve the effect of weight loss, and then the hormones are still the same after the loss, then I can guarantee that you will gain weight very easily.
With so many ways to eat on the internet, which diet should I try?
When talking about losing weight in Taiwan 30 years ago, everyone would definitely want to use boiled meals
When it came to losing weight five years ago, everyone might think of using a low-sugar diet. When it came to losing weight in the past two or three years, everyone might directly think of the ketogenic diet.
I lost 30kg in 3 months on a low-sugar diet myself for the first time, so I used to believe that a low-sugar diet was the best way to lose weight
But after my long-term understanding of weight loss-related research, genetic cognition, and observation of students, there is no diet that is most suitable for everyone! Although it is said that high-carbohydrate foods will most stimulate insulin secretion, which in turn promotes the storage of nutrients into fat, some people are naturally good at metabolizing carbohydrates, so they can still be healthy and strong after eating high-carbohydrate throughout their lives.
For example, this study compared the responses of people with high and low insulin sensitivity to high- and low-carb diets.
Research source: https://onlinelibrary.wiley.com/doi/full/10.1038/oby.2005.79
The study concluded:
-For people with high insulin sensitivity, eating high-carb and low-fat to lose weight is very helpful
-However, people who are insulin insensitive use a high-carb low-fat diet to lose fat, but the weight loss effect is not so good.
But on the contrary, studies have also shown that people with low insulin sensitivity have a very good weight loss effect on a low-carb high-fat diet, which shows that improving insulin is very important for weight loss, and it also shows that people with insulin insensitivity are more suitable
Lose weight with a high-carb diet.
So if you have been obese for a long time, you know that you eat carbohydrates easily, or you know that you have diabetes in your family and want to lose fat, then I would suggest that you can start by reducing carbohydrates, which is what we call low carb diet!
The Negative Impact of E-Levy on Mobile Banking.
DEFINITION OF TERMS
Mobile Banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet.
Electronic Transaction Levy or “E-Levy” is a tax applied on transactions made on electronic or digital platforms.
ADVANTAGES OF MOBILE BANKING
Mobile banking offers numerous benefits such as ease of transaction, convenience, time-saving, managing your finances, and budgeting. Some advantages of Mobile Banking in remote areas include:
Financial Inclusion — mobile banking offers convenient and easy banking services to people in remote areas. Thus, it allows banking on the go and offers all benefits of a banking system to rural areas without the presence of a financial institution.
Accessing the bank 24/7 — Mobile banking provides ubiquitous banking services without the need to visit the bank to have access to services. This offers time to benefit and ease of transacting at a distance.
Cost-benefit — Mobile banking saves the banks the cost of building physical infrastructures (branches) and maintaining branches and staff. Also, reduced costs on the customer side since the burden of visiting the bank for services is eliminated.
Improving resilience in the face of poverty — Mobile money acts as both a savings vehicle and a means of transferring funds during times of economic or environmental shocks.
Strengthening the formal economy — For many micro, small, and medium enterprises (MSMEs), opening a mobile money account can facilitate access to formal financial services. Mobile money is well placed to address the issue of informality that blights many developing economies and hampers domestic resource mobilization efforts. Mobile Money enables ease of transacting, thus increasing business profits for MSMEs.
Facilitating economic growth — Mobile money has been shown to contribute to economic growth by increasing both productivity and per capita incomes
DISADVANTAGES OF E-LEVY ON MOBILE BANKING
The design of mobile money taxation policy appears to be the antithesis of a well-designed tax system. The disadvantages include:
Inequity — Mobile money taxes as currently structured to create inequity in the tax system. As the tax is mostly borne by the poor and users of the services are subject to additional taxation (unlike bank or cash transactions), the principles of both horizontal and vertical equity in the tax system are contravened.
Uncertainty -. Uncertainty and lack of transparency over taxation systems can have a direct impact on the operations of the tax authority, increasing enforcement costs, as well as discouraging investment.
Inconvenience — The administration of mobile money transaction taxes creates an inconvenience for MMPs who must calculate and collect the tax on the revenue authority’s behalf. There is an additional inconvenience for users of the service for whom remote digital transactions become more expensive or out of reach if they revert back to cash.
Inefficiency — Badly designed mobile money taxes have been shown to have a distortionary impact on demand for mobile money services. This in turn has had negative impacts on overall tax takes, as well as impacting the attainment of national economic and development goals.
EFFECT OF MOBILE BANKING — CASE STUDIES
The decision to impose taxes on mobile bank transactions will trigger so many problems.
Ghana — According to The Fourth Estate Ghana; Although the government projects a 24% decline in transactions when the levy is finally implemented, preliminary findings published by the bank of Ghana indicate the value of mobile money transactions had dropped by 3.2 billion in December 2021, less than 2 months after the proposal to introduce E-levy.
Uganda — An e-levy of 1% introduced in 2018 has led to an overall drop in the person-to-person transaction by more than 50%, and a 24% drop in industry transactions within the same year the tax was introduced according to a report by Global system for mobile communication (GSMA).
Congo — An e-levy of 1% was introduced in 2019. The government had to reverse the tax on cash outs only due to negative results of the levy on Mobile money users such as a decline in mobile money agents (unemployment) and high-value withdrawals by people.
Other countries include Benin (5%) and Cameroun (0.2%). In all these countries, the e-levy has imposed a negative effect on the economy and people. If we want to ensure the financial inclusion of people in rural areas, we need to ensure that we encourage mobile banking by withdrawing the e-levy tax.
Reference:
https://thefourthestategh.com/2022/03/16/e-levy-this-is-what-happened-when-other-african-countries-passed-it/
Purohit, S., & Arora, R. (2021). The benefits and challenges of mobile banking at the Bottom of the pyramid. Journal of Contemporary Issues in Business and Government Vol, 27(1).
Charles G. Kpan, Jr. is an Information Technologist with over 5 years of experience in the provision of Information Technology Services and an emphasis on Web Development and Visual Branding. He’s the managing Director of CYGEC IT SOLUTIONS INC. and holds a bachelor’s Degree in Information Technology from Blue Crest University, Liberia.